Quantitative Research · Teamwork
Teambuilding Platform for Side Projects
Leading the Path to Team Growth
Role
Lead Product Designer
Responsibilities
Design System
Usability Testing
User Data Analysis
Team
1 Designer
1 PM
2 Developers
Timeline
Oct 2024
- Jul 2025
10 months
OVERVIEW
As a Founding Designer at Liaison, a University startup team, I led the end-to-end design process from system architecture to user research. I played a key role in defining product strategy by synthesizing quantitative and qualitative insights to drive meaningful growth.
Background
Solution
Lessons Learned
Design Under Constraints
Align through evidence, not taste. I learned to persuade across PM/engineering by grounding proposals in data and real user quotes.
Design with feasibility in mind. Many issues surfaced during implementation, so I started scoping solutions around constraints and sequencing what ships now vs. later.
Ship lightweight, high-impact improvements. The challenge was delivering measurable UX gains without heavy design/dev overhead.