Linkit

Teambuilding Platform helping students who want to build their own team.

OVERVIEW

As a Founding Designer at Liaison, a University startup team, I led the end-to-end design process from system architecture to user research. I played a key role in defining product strategy by synthesizing quantitative and qualitative insights to drive meaningful growth.

Role

Lead Product Designer

Responsibilities

Design System
Usability Testing
User Data Analysis

Team

1 Designer
1 PM
2 Developers

Timeline

Oct 2024 - Jul 2025
10 months

HIGHLIGHTS

After the redesign, total users increased by 10%, while visits to key pages grew by up to 17%

SOLUTION

Strengthened the product foundation through a unified design system, clearer design–dev workflows, and data-driven growth improvements

REFLECTION

Design Under Constraints

I learned to align decisions through evidence, design with technical feasibility in mind, and prioritize lightweight solutions that deliver meaningful impact.